Tag Archives: cynthia villar

My Musings About the Presidentiables

The coming Presidential Elections 2010 is fast approaching. Now, more than ever, is there mudslinging between candidates.

I will not make any tirades on candidates, but rather I would like to point out here the things that concern me regarding candidates.

I think that Gilbert “Gibo” Teodoro is a very good bet. I think that he is a good leader and would be effective as the chief executive of the land. He is a leader with a sympathetic heart–that is what I see of him. One thing concerns me though, he is the official standard bearer of the administration. I don’t know what gratitude he has to pay President Arroyo and the possible favors that the latter might ask of him. And since he is backed by the admin, could he refuse President Arroyo’s requests?

I think two of the most fitting candidates would be Makati Mayor Jejomar Binay and Senator Dick Gordon. We have seen how the two of them have worked and improved their areas of influence when they were chief executives. So I believe they can do the same for the country. They can just replicate what they had done and do it in a bigger scale.

As for Sen. Noynoy Aquino, I think his influence is more on his family name and his very famous sister, Kris, but not really for himself. I don’t think that he is going to be a strong leader, especially that of our nation. Maybe he has the integrity, but I am not sure of his political will. Legislative is so much different than the executive branch of government. But not too many people understand that.

I think that Mar Roxas would have been a good bet. But I am really afraid of when Korina Sanchez will become our First Lady. Honestly, she has the makings of becoming worse than former first lady Imelda Marcos. We had an inkling of her personality when Mar stepped down from the presidential race to give way to Noynoy Aquino. You know, I have the feeling that if the two of them will win, it will be Sen. Roxas who will have the greater influence on the major decisions for the country.

Manny Villar may present to be the savior of the masses, but really, he is a very good businessman. All the money that is being poured out on ads and campaigns, wouldn’t these be returned later on? These are investments. So how could Mr. Villar recoup his expenditures? Your guess is as good as mine.

In terms of integrity, I believe that Bro. Eddie Villanueva is still the best bet. Despite the protests of many Christians, I think it is still better to root for one of our own. There may be flaws, as nobody is perfect, but I would rather root for the person who fears God the most. The Jews before, as long as their leader feared God and worshipped Him rather than idols, the land prospered. But if their leader went the other way, they were punished.

God help the Philippines. Lord, may you install a righteous leader over us who can lead this nation to righteousness.

Oh

Manny Villar Infomercials

Manny Villar has been the most aggressive presidential candidate in terms of advertising and marketing. I believe he has hired a team of brilliant marketers, publicists and advertisers.

His TV ads are tasteful and my goodness! They are working. I believe many of us in the house, especially the kids, can memorize his jingle. Even my 10-month-old baby gets mesmerized whenever she sees those kids singing on TV.

The placements are also all over the day so that all viewer segments are reached. Imagine the money that is being poured out to the TV stations. It should be in the hundreds of millions already. And it is still 5 months to go till election time. (Villar is a businessman, somehow there will be a return of investment.)

Whatever they are doing, it is definitely working in terms of what they call brand recall in marketing. Whether or not he is fit to be the next President of the Philippines (I want to make it clear that I am not making endorsements here), his marketing strategies are hard sell and working. This should give other candidates a clear clue on what to do. But sadly, not every candidate, even if he is fit, has the financial capacity that Villar has.

Si Villar ang tunay na mahirap. Si Villar ang may tunay na may malasakit….