Aside from being our favorite pancit canton brand, I really appreciate the management of Lucky Me for choosing to promote good values and principles in their ad campaigns.
Some of their ad concepts are promoting family togetherness, the importance of communication in the family, parental support, and the like. I love it! They are really making use of the mass media not only to promote their products but also to speak good values into the minds and subconscious of Filipinos.
Last times, my husband and I were driving along Lacson Street and we noticed the billboard of RCBC. It simply said, “Love and Respect your Parents” then it had the logo and slogan of the bank. And we were just happy to see that.
I mean if companies are willing to pay for the creative work of ad agencies and then the ad placements, which are in millions of pesos, by the way, why not use that money to promote good values? That would be a big contribution to the betterment of society because they are employing the mass media.
If only the companies will think about this.