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SM Malls, in cooperation with their SM Advantage Card, has launched the Star Baby 2012 search. Here is the complete mechanics:

Promo Duration
Promo duration is from January 29 to December 31, 2012 in Baby Company outlets in all SM Department Stores and soon to open branches of SM Department Stores within the promo period.

MECHANICS
Subject to qualification requirements, babies who are 18 months old and below and of Filipino citizenship as of date of registration, are eligible to join Star Baby 2012.
Parent or guardian of contestant must be a member of Mom Card , SMAC or SM Prestige. Name to on registration form must be the same name on the Mom Card , SMAC or SM Prestige Card.

Mom Card , SMAC or SM Prestige member should have an accumulated purchase of at least P5,000 at Baby Company in any SM Dept. Store. Purchase must include at least P500 worth of PIGEON and/or EQ DRY items within the promo period.

Items purchased at SM Hypermarket / Super SM branches as well as Baby Company specialty stores at The Podium, The Power Plant Mall, The Annex SM North Edsa, Southmall, SM City Cebu shall not be counted for purposes of computing the accumulated purchases.
Customers must pre-register at any SM Dept. Store branch by filling out pre-registration log sheet to begin tracking of P5,000 qualifying amount. Information on the purchases is recorded through SM Advantage Card’s computer system.
Upon reaching the qualifying purchase requirements, the Mom Card member may fill out the Star Baby Registration Form from any sales personnel at Baby Company.
The following must be placed in short brown envelope and submitted to the Baby Company Branch Manager or Supervisor. All entries will be placed in designated drop box in Baby Company branch.
Filled out Star Baby Registration Form
2 of baby’s best colored photos in 5R prints, comprising of 1 close-up shot from head to shoulder and 1 full body shot of baby against plain white background (lying down, sitting or standing). The baby must be wearing a plain top (preferably pastel pink, blue, yellow, green etc), hence half-naked photos or nappy shots will not be accepted. Photos of babies wearing any hat, head gear, or costumes will not be accepted.
Certified True Copy of the Birth Certificate
Letter or Authorization from parents or legal guardian, (in case the registrant is not the child’s parent/legal guardian.)

Personal appearance of baby is required during submission of requirements for authentication purposes.
Deadline for submission of entries per quarter selection are : Q1 – March 31, 2012, Q2 – June 30, 2012, Q3 – September 30, 2012, Q4 – December 31, 2012. All qualified entries from all the Baby Company branches shall be immediately forwarded to Nursery Care Corporation, Head Office for the determination of winners.
All photos of babies representing their respective branches vie for the zonal area elimination.
VISMIN* (6 branches) Cebu, Mandurriao, Delgado, Bacolod, Davao, CDO; LUZON* (16 branches) Baguio, Rosales, Tarlac, Pampanga, Clark, Baliuag, Marilao, Sta. Rosa, Lucena, Naga, Batangas, Lipa, San Pablo, Calamba,Dasmarinas, Rosario
METRO MANILA*(18 branches) Fairview, Novaliches, NorthEdsa, Megamall, Taytay, Makati, Cubao, Marikina, Masinag, San Lazaro, Quiapo, Manila, Mall of Asia, Harrison, Bicutan, Sucat, Las Pinas, Bacoor * and all soon-to-open Baby Company at SM Department Store branches within the promo period. Baby Company will pre-select a set of 20 quarterly finalists from the 3 regions, broken down into the following: 10 from Metro Manila, 5 from Luzon, 5 from Vismin.
The 20 finalists will be selected at 3:00 PM on the following dates: Q1- April 10, 2012; Q2- July 6, 2012; Q3- October 5, 2012; Q4- January 7, 2013.
The 20 Finalists will qualify for the online poll which will be conducted through the Baby Company website. Pictures will be posted on the Baby Company website. Online poll to determine the Star Baby People’s Choice winner for the quarter will be conducted for a period of seven (7 ) days per quarter, on the following dates:

Q1- April 13 to 19, 2012; Q2- July 11 to 17, 2012; Q3- October 10 to 16, 2012; Q4- January 10 to 16, 2013

Anyone with a valid email address is eligible to register in the Baby Company website and participate in the online poll. Only one (1) vote per email address per day is allowed.
Poll results will be tallied by the system and a system-generated summary may be downloaded the day after the last polling day. The finalist with the highest total number of online votes will be declared as the Star Baby People’s Choice winner.
From the 20 Finalists, the three (3) quarterly winners—one (1) winner per region— will be determined using the following Criteria Judging:

20% Physical Built – Baby looks healthy and in prime physical condition

20% Complexion – Baby’s skin is clear and vibrant

50% Photo Appeal and Model Potential – Baby is attractive and has the potential to be a model

10% Results of online poll – results of online voting via Baby Company website

100% Total

Judging for the Star Baby Quarterly Winners and Grand Winner, will be held at the Nursery Care Corporation Head Office on the following dates:

Q1: April 23, 2012, 2:00 PM; Q2: July 19, 2012, 2:00 PM; Q3: October 18, 2012, 2:00 PM; Q4: January 18, 2013, 11:00 am.

All 12 Quarterly winners will be judged on January 18, 2013, 2:00 PM at the Nursery Care Corporation Head Office to determine the Grand Winner of Star Baby 2012, based on the following criteria:

20% Physical Built – Baby looks healthy and in prime physical condition

20% Complexion – Baby’s skin is clear and vibrant

50% Photo Appeal and Model Potential – Baby is attractive and has the potential to be a model

10% Results of online poll – results of online voting via Baby Company website

100% Total

Results of online poll to be used will be the results or the number of votes each contestant garnered from their respective quarterly polls.

The judging will be witnessed by a representative from the DTI. All score and tally sheets will be submitted to DTI after the selection of winners.

The decision of the Board of Judges is final with the concurrence of the representative from the DTI.

GRAND RAFFLE

Upon registration, all qualified contestants are entitled to an electronic raffle entry and to join the Grand Raffle for the chance to win a 2012 Toyota Avanza. Every succeeding P5,000 worth of accumulated purchases inclusive of P500 worth of PIGEON and/or EQ DRY items entitles registrant to a new raffle entry.
Name to appear on the electronic raffle entry should be the same as the one on the registration form and Mom Card/SMAC/ SM Prestige card to qualify for winning.

Last day of earning an electronic raffle entry is on December 31, 2012.
An electronic raffle draw will be conducted on January 10, 2013 at the MCI Head Office at 4th Floor, OneE-comCenter, Harbor Drive, Mall of Asia Complex CBP-1A, Pasay City to determine the grand raffle winner. Draw will be witnessed by a DTI representative.
To check number of entries, a member may call the SMAC hotline at (632) 833-8888 (for Metro Manila) or 1800-1888-SMAC (for outside Metro Manila). Note: It takes about seven (7) days from your last shopping date for the system to update your account.
Winners will be notified via phone call, email, and registered mail.

PRIZES

CONTEST

QUARTERLY FINALISTS

8R Photo from Great Image

QUARTERLY WINNERS

There will be one (1) Star Baby quarterly winner per region (Luzon, Metro Manila, Vismin). Each quarterly winner will win the following prizes:

P20,000 SM Gift Cards

P5,000 Goldilocks Gift Certificates

P10,000 worth of EQ Dry Products

P10,000 worth of Pigeon Products

P4,000 worth of Johnson’s Baby Products

Star Baby Cake from Goldilocks

Go Grand 16×20 Portrait with frame from Great Image

DVD slideshow of images from Great Image

QUARTERLY STAR BABY PEOPLE’S CHOICE WINNER

Precious Collection 1 11R (or equivalent ) Portrait Package from Great Image
DVD slideshow of images from Great Image
Johnson’s Gift Pack worth P1,500

STAR BABY GRAND WINNER

There will be one (1) Star Baby Grand Winner. The Star Baby Grand Winner will win the following:

P20,000 SM Gift Cards

P5,000 Goldilocks Gift Certificates

P6,000 worth of Johnson’s Baby Products

Star Baby Grand Winner Cake form Goldilocks

Go Grand 20×30 Portrait with Frame from Great Image

Baby Photobook from Great Image

Gift Cards/certificates will be in P200 and P500 denominations and will be valid one (1) year from date of issuance.

All quarterly winners may enjoy the following opportunities :

a. One of the quarterly winners and Grand Winner may be featured on the cover of one issue of Baby Magazine,

b. Baby’s photo may be used in Star Baby 2012 collaterals and other advertising campaigns of Baby Company